The NFL’s Digital Push Into Europe – Wall Street Journal (subscription)

Frustrated by its inability to attract European viewers, the National Football League is changing the game plan.

The NFL is partnering with marketing giant WPP and the investment firm Bruin Sports Capital in a new venture aimed at convincing more Europeans to watch American football on their televisions and mobile devices.

The deal calls for Bruin and WPP to launch an independent company with the exclusive rights to market…

The NFL’s Digital Push Into Europe – Wall Street Journal (subscription)

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